Case study

AkzoNobel were looking for a more streamlined way to run engagement campaigns with their consumers. With their products being sold all over the country across multiple retailers, the challenge was to create a simple solution that would allow any customer buying a Dulux paint to get a reward easily. 

And as receipts varied in shape and size, they needed a technology powerful enough to be able to extract their product from the receipt and process it with ease, so that customers could get rewarded for their purchase.

In under 10 days, we created the Dulux Cashback campaign solution. The one stop shopper activation solution drove thousands of customers to engage with the campaign microsite.

We deployed a microsite where customers could scan their receipt with a Dulux product from any UK retailer. The loyalty engine then verified the receipt, which allowed the customer to claim the cashback reward.

The receipt scanning technology was able to read the receipts from various retailers, and the system collected the information on customers. This proved to be extremely effective as AkzoNobel received a complete overview of the customer’s buying habits across the UK, in one place.

The solution helped AkzoNobel resolve their main problems. While their customers seamlessly submitted their receipt and received a reward for their purchase, AkzoNobel received insightful data in return. Furthermore, it engaged over 600 shoppers with more than 200 cashback offers redeemed.