How Pepsico achieved 100,000+ first party data events in 35+ campaigns
Case study
PepsiCo
About
PepsiCo is one of the world's largest food and beverage companies, with over 23 brands and operations all around the world.
Location
Netherlands & Belgium
Industry
FMCG&CPG
Company Size
300,000+
Products Used
The challenge
FMCG and CPG companies struggle to collect reliable first-party customer data due to reliance on third-party cookies, fragmented data sources, privacy concerns, and limited data collection capabilities, particularly offline. These challenges become more significant in a cookieless future, making it essential for these companies to find new ways to collect and analyse data.
PepsiCo wanted to reward customers who purchase their products from selected supermarkets in the Benelux region. They needed a solution that would allow customers to upload their proof of purchase receipts as part of different campaigns, such as prize draws and competitions.
Additionally, PepsiCo needed to run multiple campaigns simultaneously, with each campaign offering different rewards and prizes to customers who meet the criteria.
The solution
To capture data for its campaigns, PepsiCo chose White Label Loyalty's receipt scanning system. Customers who purchase selected PepsiCo products from associated brands upload their receipts using our intelligent data scanning technology.
Each receipt is validated against a set of qualifying rules in the engine, depending on the campaign. If the receipt meets the requirements, the user can enter various competitions to win a wide variety of rewards.
Our receipt scanning solution allows PepsiCo to deliver a wide range of campaigns whilst tracking customer purchases and collecting valuable first-party data. Our technology also allows PepsiCo to increase customer engagement and reward customers for purchasing their products.
PepsiCo have run a total of 35 campaigns so far using the White Label Loyalty platform. Our receipt scanning technology has allowed them to collect first-party data from purchases made in the majority of merchants and retailers across the Netherlands and Belgium.
The campaigns have captured over 13,000 products, with over 10,000 authorised receipt uploads.
35
CAMPAIGNS
35,000+
PRODUCTS CAPTURED
10,000+
RECEIPT UPLOADS
15,000+
ACTIVE USERS
5,000+
FRAUDOLENT UPLOADS DETECTED
100,000+
FIRST PARTY DATA EVENTS
Key takeaways
- PepsiCo's campaigns attracted over 15,000 active users, with more than 10,000 validated receipt uploads.
- The receipt scanning system captured over 100,000 first-party data events, providing valuable insights into customer behavior.
- PepsiCo successfully ran 35 campaigns simultaneously across multiple retailers in the Netherlands and Belgium, showcasing the platform's scalability.
Read the extended case study
We dive deep into how we scoped out the solution — including the technology, the process, and the results. Download the full case study to get all the exclusive insights!
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Testimonial
White Label Loyalty has supported us in extracting valuable customer insights through receipt scanning of our products, a process that has proven immensely beneficial for our business.
From a technical perspective, working with White Label Loyalty was seamless. Their team demonstrated exceptional professionalism, and their expertise made the entire experience smooth and efficient. The product itself stands out for quality—it is robust, reliable, and remarkably easy to integrate with other marketing solutions and our database infrastructure.
I would not hesitate to recommend White Label Loyalty to any organization looking for innovative and effective solutions in consumer engagement and data-driven marketing.
— Monica Perez
Deployment Lead - S&T - PepsiCo
