Case study

In the past the majority of Wavin’s ongoing promotional activity was managed with and through its merchant customers. Wavin’s own national promotional campaigns, direct with installers, tended to be once a year only and focused on competitions. 

The possibilities to directly connect with end users and collect data on an ongoing basis, to inform future promotions, were therefore limited. Equally, relying on merchants for customer and transaction data was complicated and inefficient. 

Wavin needed its own data-driven marketing and loyalty solution that would supercharge the brand’s direct to end customer strategy and improve revenues.

We created a B2B loyalty solution, via an App, that connects Wavin directly to their end customers (plumbers and installers). Our receipt and invoice scanning technology, integrated into a branded mobile App called ‘Wavin Rewards’, allows Wavin to reward its end customers for purchasing its products in all stockists’ stores nationwide. 

This is particularly important (and unprecedented) for a company, whose products are available in thousands of points of sale throughout the UK, from large national chains to small independents. It means that Wavin end customers are not limited to buying from a particular merchant – no matter where they purchase, their Wavin brand-related purchases will be rewarded.

Furthermore, our events-based system allows Wavin to create custom rules for when and how Wavin Rewards App users will be rewarded. In addition to earning points for pounds spent, users are also incentivised to refer a friend to the program using our Referral Module. 

Within the Mobile App, users can choose from a range of rewards provided by WLL's reward fulfilment and voucher management service. All rewards are delivered digitally, reducing the complexity in the rewards' last mile. Importantly, Wavin did a detailed customer research to decide on the rewards their audience would appreciate.