Case Study

Tickit - Rewards App

Dubai Holding is a UAE-based global investment company with operations across retail, hospitality, leisure, and entertainment.

The Challenge

Dubai Holding wanted to create a first-of-its-kind rewards program to offer members instant rewards for shopping at virtually any destination across the UAE. They wanted to ensure users had a frictionless, digital-first customer experience. The app needed to work with over 1000 participating outlets and >300 brands.

The Solution

We provided the front end and back end of the loyalty app Tickit. The program brings user-friendly card-linking technology with both Visa & Mastercard to the UAE for the first time.

Members effortlessly earn and redeem points by connecting a payment card to the app and then shopping as normal in over 1000 participating outlets across the UAE. Points are automatically earned without having to present the app or scan receipts. They can then be redeemed via a virtual card in the app.

Nominated for
Best Loyalty Initiative within Leisure, Experience & Entertainment
with Dubai Holding

Read the extended case study

We dive deep into how we scoped out the solution — including the technology, the process, and the results!

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Mobile App

Our off-the-shelf mobile loyalty card app has a number of layout options and can be customised to align with your branding and industry. Alternatively, you can opt for a completely bespoke app built from scratch, for full control over the look and feel of your rewards program.

Loyalty Engine

Our loyalty engine is an AI and event-based powerhouse that drives the White Label Loyalty platform. Every part of it is designed with your business in mind, giving you the power to maintain a customer base, improve retention and drive return visits.

Card Linking

In an age where convenience is king, you can create a frictionless experience and make things easier for your customers by turning their payment cards into loyalty cards. Read on to find out why card linking is the future of loyalty.

The Results

Tickit is the first program in the Middle East to debut an effortless redemption via a virtual payment card that users can add to their mobile wallet, providing a seamless omnichannel experience.

Within less than one year since its launch, Tickit has become the second-largest program in the UAE in terms of the number of participating outlets, providing value to customers via an ever-growing network of brand partners.