Core Platform
ANALYTICS
Loyalty campaigns should be based on solid first-party data, not guesswork. Our system provides you with meaningful insights at your fingertips - including custom queries and charts - so you can be sure your decisions are backed up by reliable customer insights. To get the most out of analysing data, our analytics package offers you complete customisation of your charts.
Easy-to-read data.
Your data is only useful if it’s easily accessible and understandable. Our system allows you to create charts by combining data from across the system, letting you utilise your very own dashboard of custom graphs to make everything intelligible and easily actionable. Avoid data overwhelm with the campaign performance insights you need, all in one place.
Optimise customer rewarding experiences.
If you want your reward card app to be as successful as possible, you will need to adjust it based on your data insights. Our analytics software gives you the information you need to do just that, enabling you to continually optimise your loyalty program with advanced customer insights. You can see real-time statistics, referral and retention analytics, and more within our in-built dashboard. Capture every customer action and reward it accordingly.
Become data-driven.
The upgraded analytics package goes beyond the complimentary default reporting — in addition to a broad view, our analytics software lets you drill down into individual users’ data. Comprehensive customer profiles are enriched with every interaction in real-time, while powerful segmentation tools allow you to uncover micro audiences. Target and measure the impact of your campaigns, so you can do more of what works, and improve what doesn’t.
Case Study
LA CASITA
See how La Casita used our advanced analytics system to derive deep insights into their data for their campaign with Pernod Ricard.