No direct relationship with end-customers
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Industry
FMCG & CPG
Looking to improve brand loyalty amongst your user base? Our solution allows you to bypass retailers and engage with your end customers directly. Use data-driven customer engagement and brand activation campaigns to boost engagement and advocacy.
Challenges
Heavily reliant on wholesalers and retailers for growth
Lack of end-customer data and understanding across products and channels
Suggested Use Cases
B2C Loyalty
Keep your customers engaged with your digital loyalty program. Get closer to your customers, incentivise their behaviour and personalise their offers.
Brand Activation Campaign
An end-to-end turnkey solution for data-driven activation campaigns will help you run campaigns faster, easier and smoother.
Collect end-customer data
Selling at multiple retailers or working with other businesses shouldn’t prevent you from collecting customer data. Capture information across multiple sales channels with our receipt scanning technology — no matter the size or shape of the receipt, our powerful technology will recognise your products.
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Understand your customers
Once you've collected your data, it’s time to turn it into insights. No more guessing when it comes to rewarding your customers, as you will have access to a full customer profile. The more you know about your customers, the better you can reward them and increase your retention rates.
Download the white paper
The new Era of CPG Loyalty
Find out how PepsiCo uses technology to win the brand battleground.
From connected campaigns to brand loyalty
We know achieving brand loyalty is difficult in your industry. Transform your customer relationships from one-off interactions to mutually rewarding experiences. Our technology helps you start collecting data about your customer even before they give you their name or email address. As they interact with your individual activation campaigns, you begin to understand your consumers’ profiles and preferences. Becoming data-driven gets easier with White Label Loyalty.
Start rewarding
Your own branded microsite
Our loyalty and campaigns microsite provides an easy-to-use interface for customers to upload their receipts, enter competitions, and receive rewards. Your branded microsite can be ready in days and is flexible to change. Use it as standalone, embedded, or create your own front end - your choice.
Case Study
PepsiCo
Learn how PepsiCo used intelligent receipt scanning technology to capture first-party data.