How ARDEX is reshaping loyalty in the manufacturing sector
Case study
ARDEX/BAL
About
The ARDEX Group is a family-owned global leader in high-performance building products with 19 major brands, 67 subsidiaries and 4,000 employees on all continents.
Location
United Kingdom
Industry
Manufacturing
Company Size
4,000+
The challenge
Focusing on two brands in the UK, ARDEX and BAL, operating within the Flooring and Tiling sectors, in a traditional market where loyalty is difficult to obtain and existing loyalty programs are often cumbersome, indirect and paper-based, ARDEX/BAL wanted to build brand loyalty within their customer base and stand out from competitors with a digital offering.
The company was up against many of the challenges that B2B brands usually face: getting direct engagement and end-user customer data that B2B companies often lack, selling through a complex distribution network, and competing against lower-cost brands.
ARDEX/BAL needed a solution that could help them effectively reach their end customers, collect first-party data, create a better brand-customer relationship and increase the spend and number of products purchased.
The solution
We created GivBax Rewards, an end-to-end loyalty program that rewards ARDEX and BAL customers for buying their products from any distributor in the UK. Using our receipt scanning technology, customers are awarded a set number of points for every purchased product.
ARDEX used our white-labelled loyalty app to fast forward the launch and reduce the costs of development, while our receipt scanning technology makes it easy for members to earn and redeem points.
The app-based loyalty program offers cash as a reward and is the first program in its sector to do so. The cash can effortlessly be withdrawn from over 18,000 ATMs across the UK through secure cardless transactions.
73%
ENGAGEMENT RATE
8.8%
SALES THROUGH GIVBAX
+10%
INCREASE IN TOTAL SPEND PER USER
17%
TAM ACQUIRED WITHIN 6 MONTHS
Key takeaways
- Within six months, 17% of the market signed up for GivBax Rewards, achieving an impressive 73% engagement rate.
- The program contributed to 8.8% of ARDEX Group UK’s total sales while accelerating purchase frequency by 3x.
- Easy rewards and cashback incentives helped retain customers, even against price-driven competitors, with a 10%+ increase in total spend per user.
Read the extended case study
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